If you’re tired of old-school video meetings, this is for you. We’re also going to go out on a limb here and say this is also for the “doodlers” who wrote in their history books back in the day.
Meet Vani by Zoho, the latest innovation that's about to shake up how you work, collaborate, and stay productive. Vani is the platform that will boost your team’s communication and creativity.
Think of it as your new best friend in the digital workspace. It's not just another app—it’s the easiest way for your team to collaborate on an infinite canvas. Team members can express themselves, build on ideas, and get stuff done in real-time–all while hanging out together over a video Catchup.
The biggest standout feature of Vani is total creative and communication freedom! Here’s a peek at how we get your team pumping out their best creative work:
Vani’s impressive features create a “sky’s the limit!” collaborative environment for your team.
Then, there’s the real VIP— Catchups, which bring your team as close as they can get to creating together in person. Everybody can see each other, talk, create, and meet without losing context or having to switch screens. Say goodbye to boring Zoom meetings and screen-sharing. Catchups give your team the advantage of video but pile on the features that make meetings productive.
Review, plan, visualize, and play as a team! You’ll never have an unproductive meeting again. Well, we can’t promise that, but Vani makes it easy to collaborate in a way that makes “boring” a thing of the past.
Do you have a team? Then, it’s for you! Vani is perfect for any industry and its features are versatile for any business size. Marketing and Product Management departments love Vani. Small teams can get started with Vani for free! It’s incredibly affordable for growing agencies, too, at only $4/month when you pay annually. That’s such a great investment for a tool that will boost team collaboration like nobody’s business!
Zoho has done it again; this time, they’ve raised the bar with Vani. If you’re ready to boost your productivity and stay ahead of the curve, it’s time to get on board with Vani by Zoho. This isn’t just a product; it’s a revolution in how your team hits goals in real time.
Don’t just take our word for it—try it for yourself!
Ready to Optimize Daily Operations? Book a free consultation with us today.
Managing a team can be complex, especially when juggling everything from payroll to performance reviews. That’s where Zoho People Plus comes in. It’s an all-in-one HR management platform designed to make your life easier by bringing together all the tools you need to manage your workforce efficiently. Whether you’re running a small business or a large company, Zoho People Plus helps you keep everything organized and running smoothly.
Zoho People Plus is a comprehensive HR management system that combines everything you need in one place. It’s part of the broader Zoho suite, known for its user-friendly design and powerful features. You can handle everything from hiring and onboarding to payroll and employee engagement, all from a single platform.
Keeping track of employee details is a breeze. You can store all your employee information in one organized database, making it easy to find what you need, when you need it. Plus, you can customize the fields to fit your company’s specific needs.
Say goodbye to manual time tracking. It offers automated time tracking and attendance management, integrating with biometric devices and mobile apps to ensure accuracy. Whether your team is in the office or working remotely, you’ll always have a clear picture of who’s working when.
Payroll can be a headache, but Zoho People Plus makes it simple. The platform automates salary calculations, tax deductions, and other payroll tasks, helping you avoid errors and stay compliant with local regulations. And with direct deposit support, payday is easier for everyone.
Hiring the right people is crucial, and this platform makes it easier than ever. Manage job postings, track applicants, and evaluate candidates all within the platform. Once you’ve made a hire, it streamlines the onboarding process, helping new employees get up to speed quickly.
Keeping track of employee performance is key to helping your team grow. Zoho People Plus offers tools for setting goals, giving feedback, and conducting performance reviews. With a clear performance management system, you can ensure that everyone is aligned and working toward the same objectives.
Zoho People Plus includes a self-service portal where employees can handle their own HR tasks, like updating personal info, requesting time off, and viewing payslips. This not only saves time for your HR team but also gives employees more control over their own work life.
Continuous learning is essential for keeping your team engaged and up-to-date. Zoho People Plus includes a learning management system (LMS) that allows you to create and manage training programs, track progress, and assess outcomes, ensuring your team is always learning and growing.
A happy, engaged team is a productive team. Zoho People Plus offers tools to run surveys, manage recognition programs, and foster better communication and collaboration within your team. These features help create a positive work environment where employees feel valued and motivated.
Zoho People Plus stands out because it’s flexible, scalable, and easy to use. It’s designed to adapt to your company’s unique needs, whether you’re managing a small team or a large, distributed workforce. And since it’s part of the Zoho suite, it integrates seamlessly with other Zoho apps, making it a powerful tool for building a cohesive business ecosystem.
Plus, because it’s cloud-based, Zoho People Plus keeps your HR data secure and accessible from anywhere. The mobile app also lets managers and employees handle HR tasks on the go, providing the flexibility that modern businesses need.
Zoho People Plus is more than just an HR tool—it’s a complete solution for managing every aspect of your employee lifecycle. By automating routine tasks, improving engagement, and providing valuable insights, Zoho People Plus allows you to focus on what really matters: helping your team succeed.
Whether you’re looking to streamline your HR processes, boost employee satisfaction, or support your team’s growth, Zoho People Plus has you covered.
See other ways Zoho can boost your HR Department:
Seamless communication and collaboration are essential for productivity and success.
Enter Zoho Cliq, a powerful team communication tool designed to streamline interactions, enhance collaboration, and boost efficiency. Let’s explore how Zoho Cliq can transform your workplace and create a more connected and productive work environment.
Zoho Cliq facilitates real-time team communication through instant messaging, allowing team members to stay connected and share information quickly. This immediate exchange of ideas and updates reduces delays and ensures that everyone is on the same page. Whether it's a quick question or a critical update, Zoho Cliq ensures that your team can respond promptly.
One of the standout features of Zoho Cliq is its use of channels. Channels are dedicated spaces for specific topics, projects, or teams. By organizing conversations into channels, Zoho Cliq helps prevent information overload and keeps discussions focused. Team members can join channels relevant to their work, ensuring they receive pertinent information without unnecessary distractions.
Zoho Cliq seamlessly integrates with various third-party applications and Zoho's suite of products. This integration capability allows teams to access and share information from different tools within a single platform. Whether it's pulling data from your CRM, sharing files from cloud storage, or scheduling meetings, Zoho Cliq's integrations enhance efficiency by reducing the need to switch between multiple applications.
Explore how you can migrate from Microsoft Teams to Zoho Cliq for enhanced collaboration here.
Collaboration is at the heart of Zoho Cliq’s functionality. The platform supports file sharing, enabling team members to share documents, images, and other files directly within the chat. Additionally, Zoho Cliq offers built-in video conferencing, making it easy to conduct virtual meetings, brainstorming sessions, and presentations. With its user-friendly interface and robust feature set, Zoho Cliq simplifies the complexities of modern workplace communication, making it an indispensable tool for teams striving for seamless collaboration. These features ensure that teams can collaborate effectively, regardless of their physical location.
Zoho Cliq offers extensive customization options through its bots and commands. Bots can be programmed to automate routine tasks, such as sending reminders, tracking project progress, or fetching data from other applications. Commands allow users to perform specific actions directly within the chat interface, streamlining workflows and saving time. This level of customization and automation helps teams work smarter, not harder.
In an era of remote work and on-the-go professionals, mobile accessibility is crucial. Zoho Cliq’s mobile app ensures that team members can stay connected and productive no matter where they are. The mobile app offers the same robust features as the desktop version, including instant messaging, file sharing, and video conferencing, ensuring that work doesn't come to a halt when team members are away from their desks.
Zoho Cliq enhances transparency and accountability within teams. The platform's messaging history and searchable chat logs allow team members to revisit past conversations, decisions, and shared files. This transparency ensures that everyone has access to the information they need and helps prevent misunderstandings. Additionally, the ability to track project updates and milestones within Zoho Cliq fosters accountability and keeps everyone aligned with their goals.
Zoho Cliq is more than just a messaging app; it’s a comprehensive communication and collaboration tool that can significantly improve the workplace. By facilitating real-time communication, organizing conversations, integrating with other tools, enhancing collaboration, offering customization and automation, ensuring mobile accessibility, and promoting transparency and accountability, Zoho Cliq empowers teams to work more efficiently and effectively.
Get started with Zoho Cliq and transform your workplace into a hub of productivity and innovation.
Having a customer relationship management (CRM) system that adapts to your unique needs is a game-changer.
Enter Zoho Canvas, a revolutionary feature within the Zoho CRM ecosystem that empowers users to design and customize their CRM interface to reflect their business's specific workflows and aesthetic preferences. This blog post will delve into what Zoho Canvas is, its benefits, and how it can transform your CRM experience.
Zoho Canvas is a drag-and-drop interface design tool that allows users to create custom views for their CRM data. Unlike traditional CRM interfaces that can feel rigid and one-size-fits-all, Zoho Canvas offers a high degree of flexibility, enabling businesses to tailor the look and feel of their CRM to better align with their processes and branding.
With Zoho Canvas, you are not just limited to the standard layouts provided by your CRM. You can design a user interface (UI) that suits your specific needs, whether that means creating a minimalist view for quick data entry or a detailed layout that provides comprehensive customer insights at a glance.
Drag-and-Drop Interface: The intuitive drag-and-drop functionality of Zoho Canvas makes it accessible to users of all technical backgrounds. You don’t need to know how to code to create a beautiful and functional interface.
Custom Views: Create custom views that cater to different departments within your organization. For instance, your sales team might need a detailed view of client interactions, while your support team might benefit from a streamlined ticket management layout.
Rich Text Formatting: Enhance your data presentation with rich text formatting options. This feature allows you to use various fonts, colors, and styles to highlight important information and improve readability.
Custom Components: Add custom components such as images, buttons, and widgets to your CRM interface. These elements can help you create a more engaging and user-friendly experience.
Conditional Formatting: Use conditional formatting to automatically change the appearance of data fields based on specific criteria. This can help you quickly identify important information, such as overdue tasks or high-value leads.
Reusable Templates: Save time by creating reusable templates for common layouts. These templates can be applied across different modules, ensuring a consistent look and feel throughout your CRM.
Enhanced Usability: By customizing your CRM interface, you can create a more intuitive and user-friendly experience. This can lead to increased adoption rates among your team and improved overall efficiency.
Improved Data Visualization: Zoho Canvas allows you to present your data in a way that makes sense for your business. Custom views and conditional formatting help ensure that important information is easily accessible and visually appealing.
Tailored Workflow: Different teams within your organization have different needs. Zoho Canvas enables you to create interfaces that align with each team’s specific workflows, improving productivity and reducing friction.
Brand Consistency: A customized CRM interface can help reinforce your brand identity. By incorporating your company’s colors, logos, and design elements, you can create a cohesive experience that aligns with your overall branding strategy.
Scalability: As your business grows and evolves, so too can your CRM interface. Zoho Canvas makes it easy to adjust and expand your layouts to accommodate new processes, teams, and data sources.
1. Accessing Zoho Canvas: To begin using Zoho Canvas, log in to your Zoho CRM account. Navigate to the module you want to customize and select the “Canvas” option from the view settings.
2. Designing Your Layout: Use the drag-and-drop editor to design your custom layout. Add fields, components, and formatting as needed to create a view that suits your business requirements.
3. Preview and Publish: Once you’re satisfied with your design, preview it to ensure everything looks and functions as expected. Make any necessary adjustments, then publish your layout for your team to use.
4. Training and Adoption: Introduce your team to the new interface and provide training to help them get the most out of the customized views. Encourage feedback and be prepared to make further tweaks based on their input.
5. Ongoing Optimization: Regularly review and update your CRM layouts to ensure they continue to meet your business needs. Zoho Canvas makes it easy to iterate and improve your designs over time.
Imagine a sales team that needs quick access to lead information while on the go. With Zoho Canvas, you can create a mobile-friendly view that prioritizes key data fields and includes action buttons for common tasks like calling or emailing leads. Alternatively, a customer support team might benefit from a detailed ticket view that includes customer history, priority levels, and resolution times, all designed to streamline the support process.
Zoho Canvas is a powerful tool that transforms how businesses interact with their CRM data. By offering customization options, it enables organizations to create interfaces that enhance usability, improve data visualization, and align with unique workflows. Whether you’re looking to increase team efficiency, maintain brand consistency, or scale your operations, Zoho Canvas provides the flexibility and functionality you need to take your CRM to the next level.
Do you need a hand with implementation? Chat with our team about the best solutions for your business.
Thinking about making the switch from Microsoft Teams to Zoho Cliq?
Great choice!
Zoho Cliq is a fantastic platform for team collaboration, offering a streamlined, user-friendly experience that can take your productivity to the next level. If you're ready to make the move but aren’t sure where to start, we’ve got you covered. Let’s dive into the benefits of Zoho Cliq and guide you through the migration process in a few easy steps.
Before we get into the nitty-gritty of migration, let’s talk about why Zoho Cliq is a brilliant choice:
Intuitive Interface: Zoho Cliq’s clean, straightforward interface is easy to navigate, allowing you to focus on what really matters—collaborating with your team.
Customizable Workflows: With Cliq, you can tailor workflows to suit your specific needs. It integrates seamlessly with other Zoho apps and third-party tools, providing a cohesive work environment.
Real-Time Messaging and Collaboration: Enjoy robust messaging features, including channels, direct messages, and even video calls, all designed to keep your team connected and productive.
Enhanced Security: Zoho Cliq strongly emphasizes security, ensuring that your communications are encrypted and your data is protected.
Cost-Effective: Zoho Cliq offers excellent value for money, making it a budget-friendly option without compromising quality.
Now that you’re sold on the benefits, let’s walk through the migration process.
Start by taking stock of your current Microsoft Teams setup. Identify your channels, groups, and users and any important data or files stored within the platform. This will help you plan your migration and ensure nothing gets left behind.
Communication is key! Inform your team about the upcoming change and provide them with an overview of Zoho Cliq’s features. Encourage them to explore the platform and offer training sessions or resources to help them get up to speed.
Sign up for Zoho Cliq if you haven’t already. Once your account is set up, create channels and groups that mirror your existing Microsoft Teams structure. This will make the transition smoother for everyone involved.
Export your important data from Microsoft Teams. This can include chat histories, files, and user lists. Microsoft provides tools and options for exporting this data, which can typically be found in the admin settings.
Use Zoho Cliq’s import features to bring your data into the new platform. You may need to manually upload files and copy over chat histories, but the intuitive interface makes this process relatively painless.
Zoho Cliq integrates seamlessly with a variety of other tools, including the rest of the Zoho suite and popular third-party apps. Set up these integrations to ensure your workflows remain uninterrupted and your team has access to all the tools they need.
Once everything is set up, spend some time testing Zoho Cliq with your team. Make sure all channels, groups, and integrations are working as expected. Gather feedback from your team and make any necessary adjustments to optimize the platform for your specific needs.
Provide ongoing support and training for your team as they get accustomed to Zoho Cliq. Utilize Zoho’s help resources, tutorials, and customer support to address any questions or issues that arise.
Read more about how to easily integrate Zoho with other cloud services.
Making the switch to Zoho Cliq isn’t just about changing platforms; it’s about enhancing your team’s collaboration and productivity. With its user-friendly interface, customizable workflows, and seamless integrations, Zoho Cliq offers a more streamlined and efficient way to communicate and collaborate. Plus, with its cost-effective pricing, you get top-notch features without breaking the bank.
So, if you’re ready to make the move, follow these steps, and you’ll enjoy Zoho Cliq's benefits in no time. If you’re new to Zoho, welcome! Their products are superior and they’re an amazing company with outstanding humanitarian efforts.
Get started with Zoho Cliq here. As Zoho Partners, our team of experts is here to help your team seamlessly move to Zoho platforms. Get in touch!
Our friends at Lucent Creative, a woman-owned digital marketing agency, have a few tips for navigating marketing in 2024.
New year, new approach–it’s time to sharpen our content planning game. The days of throwing spaghetti at the wall and hoping it sticks are long gone. In this era of information overload, strategic content planning is the secret sauce for cutting through the noise and capturing your audience's attention.
So, grab your coffee, and let's embark on a journey into the future of content planning.
In 2024, it's all about understanding your audience on a personal level. Consumers are craving content that speaks directly to their needs, preferences, and pain points. Start by diving deep into your audience personas – who are they, what keeps them up at night, and how does your content make their lives better?
Leverage data analytics and social listening tools to gain insights into your audience's behavior. What are they clicking on? What are they sharing? Understanding your audience's digital footprint is key to creating content that resonates. Personalization is the name of the game, and the more you know about your audience, the better you can tailor your content to meet their expectations.
Bonus! Master your social media campaign with this blog post.
Static content is no longer enough; your audience wants to be a part of the experience. From quizzes and polls to interactive infographics and 360-degree videos, the possibilities are endless. Interactive content keeps your audience engaged and invested in your brand.
Make interactive elements a priority in your 2024 content calendar. Host live Q&A sessions, create polls on social media to gather opinions, etc. The more you can involve your audience in the content creation process, the more connected they'll feel to your brand.
In the age of information overload, quality trumps quantity. In 2024, it's not about bombarding your audience with a constant stream of content. It’s about creating meaningful, high-quality pieces that add value. Invest time in researching and producing well-crafted content that solves problems, educates, or entertains. Whether it's a blog post, video, or podcast episode, make it worth your audience's time. Consumers are looking for substance and authenticity.
If video content wasn't at the top of your content planning list before, it should be now. Video content is no longer optional; it's essential for capturing and retaining audience attention. Whether it's short-form content for social media or long-form storytelling on YouTube, video is the medium of choice for many consumers.
Incorporate a variety of video formats into your content strategy. Think about how-to videos, behind-the-scenes glimpses, customer testimonials, and even interactive live streams. Video not only allows you to convey information more dynamically but also helps humanize your brand and establish a deeper connection with your audience.
Bonus! Read about optimizing your blog with video in 2024 here.
Search Engine Optimization (SEO) is still a crucial element of content planning in 2024. The way people search may evolve, but the importance of being discoverable on search engines remains. Keep a keen eye on emerging SEO trends, such as the rise of voice search and the continued emphasis on user experience.
Craft content with relevant keywords, but prioritize natural language and readability. Google's algorithms are getting smarter, and they're favoring content that provides a good user experience. Focus on creating content that answers questions, solves problems, and keeps users engaged – this will naturally boost your SEO rankings.
Artificial Intelligence (AI) isn't just for sci-fi movies; it's a game-changer in the world of content planning. AI can analyze data, predict trends, and even suggest optimizations for your content strategy.
Explore AI-powered tools for content creation, such as automated writing assistance or image recognition for visual content. AI can help you understand what content is resonating with your audience, predict future trends, and optimize your content strategy for maximum impact. It's like having a digital ally that guides you through the ever-evolving landscape of content creation.
From understanding your audience on a personal level to embracing interactive and high-quality content, the rules of the game are evolving. Video is king, SEO is still relevant, and the power of AI and UGC is undeniable. So, roll up your sleeves, stay agile, and embark on your content odyssey armed with the trends that will shape the narrative in 2024.
Need a hand with content in 2024? Get in touch with Lucent Creative’s team of marketing professionals.
Emails still rank at the top of the charts in marketing and are crazy-successful if you execute them correctly.
Even with new social media platforms bursting onto the scene at what seems to be daily, a good old-fashioned email campaign still performs the best. Here are a few stats from HubSpot showing just how big of a punch emails throw at the competing platforms.
These stats are proof that you have a willingly captive audience that your organization only needs to tap into.
So, how do you create an email marketing campaign that engages your audience, generates new leads, and increases revenue? Don’t worry. We reached out to our partners at Lucent Creative, a female-owned digital marketing agency, and they agreed to give you the exact formula for a wildly successful email marketing campaign!
“Casting a wide net with your email campaign isn’t the key to success. You want to be specific by setting an overall goal for each campaign.”, Lucent Creative’s Founder and CEO, Kendall Walker shares.
Here are a few examples of goals you can associate with your email campaigns:
Lucent Creative’s copywriter, Nikki Newbauer, spoke to the value of setting specific goals. “Knowing your overarching goal for the email campaign will create synchronicity for your creative team. Everyone from your copywriter to graphic designer will be on the same page which creates a clear and concise path for your readers to follow.”
Below are the general categories most email campaigns fall under.
The more specific you are with the intention of your email campaign, the more success you will have in reaching your intended audience and reaching your goal.
“Readers will either opt-in by opening your email or deleting based on the subject line. Of course, you always hope your content will be enticing enough that email subscribers will open every email from your brand, but that isn’t the case.”, Nikki added.
Pro Tip: Spruce up your email subject lines with emojis and by using the subscriber’s first name.
Here are great subject lines to stir some engagement with your emails.
Of course, you want your writing to reflect the underlying goal of the email, but nothing gets people to unsubscribe from your email list faster than impersonal content. Write for humans, not sales (or whatever your email campaign endgame is). “If you choose to use AI platforms like ChatGPT to generate your email copy, please edit with a heavy hand. AI platforms may be able to churn out copy on a whim, but the writing is typically riddled with impersonal verbiage that isn’t relatable to readers.”, Nikki stresses.
Deep-Dive: To see more of our take on ChatGPT in marketing, read this post.
Nikki gave us a few tips to follow to make your email campaign a success.
Test your emails to see what your subscribers are engaging with. Knowing how your emails are performing is vital to your email campaign’s longevity. Use an email campaign platform that allows deep-dive analytics through A/B testing. Testing your emails is an entire science in and of itself so research how to set your platform to do the hardest work for your team.
Remember, your email campaign won’t be perfect. Use analytics to learn and adjust accordingly. Emails are a great way to build rapport with leads and build brand awareness. Follow these tips and let us know how your future email campaign goes!
Please do us a favor. Reach out and let us know if you’re finding these marketing posts useful in your business. Have a suggestion? Let us know!
We have been bringing you loads of social media tips and tricks lately. Your business will inevitably use at least one social media platform to increase engagement and leads. Our partners over at Lucent Creative, a woman-owned digital marketing agency, have kindly taught our team here at Woggle a lot about social media best practices. Now, we’re combining forces to highlight one of our favorite social media management tools—Zoho Social. Let's explode your social media reach!
It’s no secret that here at Woggle, we’re a bit obsessed with Zoho! We are Zoho partners after all. Once you see the perks of Zoho Social, you’ll want to jump into the deep end, too.
Bonus Reading: Are you just hearing about Zoho? Take a look through our blog archives to learn all about Zoho’s products. We recommend reading Why Zoho? and Zoho CRM isn't just for B2B, it's also great for B2C to get started.
Like other social media management software, Zoho Social allows businesses and agencies of all shapes and sizes to schedule social media content across multiple channels. It also allows your team to view analytics and gain insight into customer behavior, which is the secret sauce to perfecting your social media reach.
Zoho Social gives you what other platforms deliver when it comes to scheduling ability and analytics, but it provides more value than its competitors while costing less. Let’s take a deep dive.
Zoho Social has grit and some big names singing its praises. You can see that for yourself below.
Not too shabby, right?
Here’s what Zoho Social delivers with a radiant A+:
✔️ Unlimited posts- This is huge since most platforms have strict limits.
✔️ Deep-dive analytics are included- See how your followers are (or aren’t) engaging with your brand. Then, adjust accordingly.
✔️ Time-predictive posting- the platform suggests the best times to post according to when your ideal audience is active on social.
✔️ Real-time monitoring- don’t miss a comment or mention so you can stay on top of engaging with your audience and generate leads.
While it’s true that these features are common among social media platforms, the truth is you’ll pay less for these awe-inspiring features with Zoho Social than with competitors. We’ve done the math for you.
You may have heard of some social media management platforms like Hootsuite, Buffer, MeetEdgar, and Sprout Social. These platforms vary widely in price and features. For example, let’s look closely at the overall pricing and how many social media channels are included in the basic packages.
| SMM Platform | # of Channels | Users | Pricing |
| HootSuite *Professional Plan | 10 | 1 | $99/mo |
| Buffer *Essentials Plan | 1 | 1 | $6/mo per channel |
| Meet Edgar*Eddie Plan | 5 | 20 | $29.99/mo |
| Sprout Social*Standard | 5 | 1 | $249/mo |
| Zoho Social*Standard | 9 | 1 | $10/mo |
Zoho Social is generous in its allowance of channels (and unlimited posts). Thankfully, many of these social media management tools offer free trials so you can try them before you commit. Test Zoho Social with their 15-day free trial here.
Our team and clients are continuously impressed with Zoho Social’s in-depth analytics. Having a robust analytics report is the magic of a successful social media strategy. You can make every post “count” when you’re seeing engagement from your efforts.
Use this mini checklist as you shop for a social media management platform:
Pro Tip: If you’re still building a social media strategy, we recommend starting with a low-tier plan to best gauge what your marketing team will need and use. For more social media tips, check out this blog post.
Please note that platform comparison information may have changed since the publication of this post. We do our best to provide you with the most updated information but encourage you to check the websites for real-time price and feature comparisons.
Head to Zoho Social’s website for the full list of impressive perks. Zoho Social is especially effective when you’re in sync with Zoho’s other offerings. You can operate an entire business on Zoho!
If you’re not a Zoho user yet and want to book a free consultation with our team, simply fill out this form. A member of our awesome team will be in touch shortly.
Need a hand with social media reach, engagement and content? Reach out to our partners at Lucent Creative and tell them Woggle sent you.
Are you reaching your ideal client on social media? An increase in followers doesn’t always mean they’re engaged with your brand. Small businesses can’t ensure a captive audience when readers have an incredibly short attention span. Short of a “please silence your cell phones” message at the movie theater, your marketing team has to engage your audience through intentional content. (Hey, too bad we can’t pop some popcorn for you as you dig through this blog post.)
So, how do you make the most of your social media marketing efforts? We touched on the basics in 5 Ways to Get Strategic in Your Business Marketing, but today we’re going to touch on the importance of engaging your audience.
“I obviously know my audience.”, you say.
We trust you but hear us out.
We’re talking about the difference between knowing your audience and knowing what makes them tick, what their values are, and how you can build trust with them.
Let’s say you run a property management firm for income property owners.
Knowing you’re marketing to middle-aged people in the suburbs is a great start. Dig deeper and you realize that sure, your services are great for a middle-aged audience in the suburbs, but more specifically—those who have an average income of $150k, are close to retirement and want a done-for-them property management company for when they turn their home into a vacation rental and relocate.
Do you see the difference?
It pays to know your ideal client.
When you zero in on your target audience, you gain the ability to:
Pro tip: You may have a few ideal clients. Create a profile for each ideal client so you’re able to hone in on each specified audience in your marketing campaign.
Solidifying your target audience is half the battle. Now, it’s time to lead with customer service best practices. Engaging with your audience is vital for the success of your business. Even in a high-paced world, we all value quality time. We use the word “strategy” loosely here. The main idea is to create a culture of consistent engagement within your marketing strategy.
Here are some standout examples of excellent engagement across social media.
What’s to love?
Dove’s team commented on a suggestion for a new product scent. In less than 30 seconds, they validated their follower’s idea and said they’d pass it along. It’s an amazing example of hearing your out audiences and showing that they matter.
What’s to love?
A follower commented that the post didn’t specify the exact location and Visit San Diego took time to clarify. This simple point of engagement not only helped the commenter but anyone else that may have had the same question. Seems simple, right? Engaging with your audience clears up any misunderstandings.
What’s to love?
Kris replies to a comment saying the salad dressing recipe will be available in a few days. Engaging your audience creates opportunities to build anticipation for a future offer. Taking time to do this doesn’t just build trust with your followers, but gives them a reason to keep checking in.
Engagement with your audience is essential to building rapport with them, but how do you engage? Is it really as simple as replying to comments on social media? The short answer is yes!
We’ve put together some pro tips with our partners over at Lucent Creative.
We hope you’re learning from our social media series. Our partners at Lucent Creative are marketing gurus and we appreciate their help with all things marketing! If you haven’t already, go check out other posts in this series.
An active social media presence is vital for your business’ success.
You likely use at least one social media platform. If you’re not a Facebook fan, you’re probably on LinkedIn networking with other business owners. Maybe you’re obsessed with TikTok and mindlessly scroll on lunch breaks. The truth is, your ideal clients also hang out on social media whether it’s for work or buying some time waiting for their tires to be rotated.
The sheer volume of social media users puts your business at a disadvantage if you’re not showing up where your dream client or customer is.
Let’s check the stats from SproutSocial.
Now, if you’re like us—those astronomical numbers can feel overwhelming. With nearly 5 billion users (yes, BILLION!), where do you even start making a dent in reach?
Here’s an unpopular opinion: start anywhere—somewhere—and do it imperfectly.
The biggest challenge with social media is to nail down consistency and then, check the data to pivot where your ideal client is. We’re going to unpack a few of our tips and tricks with our marketing partners at Lucent Creative to help you get out of an uninspired rut when it comes to social media.
Pace yourself as a business.
The thing your ideal client is most drawn to is consistency. Here are a few tips to get your social media strategy working for you:
Remember, the goal isn’t to conquer all of social media—it’s to find your ideal audience and speak directly to them–turning them into loyal customers, of course!
A business may have 30,000 followers but fail to interact with people commenting with pressing questions. Nurturing warm leads is vital in any sales pipeline. When you think of social media as an opportunity to build rapport with potential customers, you’ll eagerly answer questions.
Not sure how much time to commit to interacting with followers? Here are a few ways our partners at Lucent Creative suggest tackling the task:
A bit of “small talk” on social accounts can do a lot of heavy lifting when it comes to building trust with your audience.
Here’s where most brands feel pressure. Let’s take a moment to think through this before you create a mental block. Unique doesn’t necessarily mean your brand “outshines” other businesses on social media. The trick here is to create a unique experience for followers. It doesn’t matter how you describe your business—professional, whimsical, approachable, or “pun loving”.
Campaigns can look like:
Here are some examples of wildly different businesses creating something uniquely engaging for their audiences.
We all want to be inspired and Nike brought all of the good feels with this campaign. It engages the audience and gives them a clear call to action (tag your friends).
This campaign does a great job of helping the audience see alternative ways to use their product. You don’t have to be an avid hiker or skydiver to use a GoPro!
A smaller business in San Diego hosted an awesome giveaway—a one-of-a-kind accent wall! This is a great example of how a giveaway can engage your audience while getting more eyes on your product or service.
Help potential customers by painting a picture of how your product or service will improve their lives. Storytelling, interviews, and other “social proof” are effective ways to “show and tell” your product.
Whether you’re a realtor, consultant, or aspiring to create Nike 2.0, your business needs a social media presence. Take the overwhelm out of the equation by starting small consistent steps. Get in front of your audience and adjust your social media strategy as the data dictates.
Are you still feeling apprehensive? Our experts can guide you through the process. Get in touch for a free consultation and we’ll happily lend a hand.
PS: While you’re at it, go ahead and follow us on social!
