Hey, business owners, it’s your year! The best web tool just landed. Grab a cup of coffee and buckle up because we're about to dive into the world of Ulaa Browser – your new sidekick in the digital realm. Today, we're not just exploring; we're unpacking why Ulaa is not just a browser but a game-changer for your online business ventures.

Now, we have to let you know the most exciting aspect of Ulaa Browser right away—straight from the source—

Ulaa Browser Presentation
Surfing the Web Just Got Cooler: Meet Ulaa Browser, Your New BFF in Browsing 7

Your Seamless Private Browser

Ulaa is integrated with Zoho’s SSO authentication system that enables users to securely sign in to any Zoho application seamlessly without having to sign in manually every single time. Also, all of Ulaa’s browser modes are integrated with Zia — the AI-powered unified search system for Zoho apps.

You know by now that we’re Zoho Partners and cannot rave enough about the company’s intuitive business applications. Ulaa is like the cherry on top of a delicious tech stack sundae. Imagine your business has the help of Zoho CRM, Zoho Sign, and Zoho Mail, and now, there’s a privacy-centric browser created by the same genius company!

Let us introduce you to Ulaa Browser, the newest addition of the Zoho family.

Ulaa Browser Logo
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Ulaa’s User-Friendly, Super Sleek Design

Picture this: Ulaa is like the James Bond of browsers – smooth, sleek, and oh-so-cool. It’s not just about looks (though it nails that part), but it's about user-friendliness (that’s a word, right?). The interface is as clean as a fresh whiteboard, making it a breeze for anyone, tech-savvy or not. Ulaa's design gets straight to the point– no unnecessary clutter, just a sleek set of features that will save you time and distractions.

Ulaa Browser Perfects Loading Times

Remember the days of drumming your fingers while waiting for a webpage to load? Maybe you also remember the horrible sound of dial-up internet (are we aging ourselves?). Yeah, we're leaving those in the past. Ulaa is the king (or queen) of the internet world – protecting the kingdom against slow loading times! It’s like your own personal speedster, zooming through pages like it's on a mission to save the day. With Ulaa, waiting is so last season.

Lockdown Your Privacy Like a Boss

Let’s talk about privacy because it matters! Your clients and team need to keep vital information under wraps. 

"Not many browsers on the market today are built to protect user privacy. They were created to protect respective company's ad-based business models and surveillance companies that complement them, which runs counter to protecting users. This conflict between user's preferences and browser's business models means end users lose," Zoho Corporation CEO Sridhar Vembu said.

Ulaa's got your back with built-in blockers for ads and trackers. It's like having a bouncer at the door, making sure no one's peeking into your online life without an invitation. And the privacy doesn't stop there – Ulaa's private browsing modes take it to a whole new level. It's like putting on an invisibility cloak; your personal information is safe and sound.

Ulaa Browser Interface Screenshot
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Switch Between Devices Seamlessly 

Running a business means juggling a million things. Ulaa gets it – that’s why it syncs everything across all your devices. Your bookmarks, history, preferences – it's all there, seamlessly switching from your laptop to your phone like it’s the most natural thing in the world. Start researching on your laptop during lunch and finish on your phone while waiting for a meeting – it’s like magic.

Tech Geeks Meet Your Match

Hey, developers, we see you! Ulaa isn't just for us non-techy folks. It's a playground for tech enthusiasts. Loaded with cool developer tools, supporting the latest techy stuff, and allowing you to customize with extensions and themes – it’s like a dream come true. Ulaa speaks the language of developers, making it a go-to choice for those who love to tweak and optimize.

We already knew you were curious, so here’s the link to dig deep. Yay for the nerds in the house (you get us!). 

Ulaa: Your New Browsing MVP

To sum it up, Ulaa isn't just a browser; it's your newest and best asset in the online world. It's got the looks, the speed, and the privacy, and it even speaks developer language. Whether you're running a small business or just want to reap the benefits of a better browsing experience, Ulaa is here to make your online journey better.

But wait, there's more! Let's explore some additional features that make Ulaa stand out.

Ulaa Privacy Browser
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Extensions Galore

Need more functionality? Ulaa's got your back with a plethora of extensions. From  productivity tools to entertainment enhancers, there's an extension for everyone. Tailor Ulaa to fit your needs, making it the Swiss Army knife of browsers.

Themes to Match Your Vibe

Personalization is the name of the game, and Ulaa knows it well. Are we even surprised? Zoho always pays close attention to the details! Choose from a variety of themes to match your vibe. Whether you prefer a sleek and professional look or something more vibrant and fun, Ulaa lets you express yourself through your browser.

Cloud Integration for the Win

Ulaa doesn't just stop at syncing your data across devices; it takes it a step further with seamless cloud integration. Connect Ulaa to your favorite cloud services, ensuring that your data is not only accessible but also securely stored. No more worries about losing important information – Ulaa has it all backed up.

Future-Proofing with Regular Updates

In the ever-evolving world of technology, staying up-to-date is crucial. Ulaa understands this and ensures that you're always on the cutting edge with regular updates. Say goodbye to outdated features and security loopholes – Ulaa keeps things fresh and future-proof.

Ulaa’s Stellar Support for a Hassle-Free Experience

Got a question? Ulaa's got your back with stellar customer support. The team behind Ulaa is dedicated to ensuring that your browsing experience is not just great but downright fantastic. Whether you need assistance with a feature or just want to share your excitement, they're there for you.

Ulaa Browser Private Browsing
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Wrapping Up

To wrap it up, Ulaa Browser is not just a browsing tool; it's a revolution. It's a seamless blend of style, speed, and privacy, with features that cater to everyone from small business owners to tech enthusiasts. Ulaa is not just a browser; it's a vibe, a game-changer, and your new MVP in the digital world.

So, fellow business owners, get ready for an intuitive browser that prioritizes your experience and privacy. Ulaa is not just a browser; it's a vibe. Let the browsing revolution begin! 

Diverse Ulaa Browser
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For the avid reader, check our blog for more about Zoho and learn how to market your business like a champ! Here are a few posts to get started:

Leverage Your Tech Platforms

How to Migrate to Zoho CRM

Excuse us while we state the obvious—maintaining client relationships takes effort.

Our team helps business owners like you create client-centric streamlined systems so everyone involved has a thriving business. 

Are you ready to take your customer relationship game to the next level? Today, we're diving into the CRM arena, comparing two heavy hitters: Zoho CRM and AgileCRM. Buckle up as we embark on this journey to find the ultimate CRM champion that fits your business like a tailored suit.

Zoho Platform Interface
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What’s With The CRM Push?

Customer Relationship Management (CRM) systems are the unsung heroes of modern business. They're like cool sidekicks, silently orchestrating seamless operations, nurturing client connections, and fueling growth. Zoho CRM and AgileCRM are two charismatic contenders in this arena, each with its unique superpowers.

The Zoho CRM Marvel

You know we love Zoho around here. We’re official Zoho Partners and know their CRM platform from every angle and customization. It’s incredibly easy to migrate to Zoho if you’re already using another CRM. 

Let’s dive in!

1. Casual Scaling Up

Zoho CRM throws a strong punch. It's an all-in-one CRM System. It adapts effortlessly to your business size, whether you're a startup business or a seasoned pro. Are you scaling up? Zoho's got your back.

2. Limitless Integrations

Picture this: Zoho CRM mingling with all the cool apps in town. Do you need it to sync with your email, marketing tools, or project management software? Consider it done. Zoho CRM plays well with others.

3. Automation Extravaganza

Forget the boring stuff. Zoho CRM brings effortless automation to your workflow. From mundane data entry to nurturing leads, let Zoho handle the heavy lifting. Work smarter, not harder.

4. Customization Wonderland

Zoho CRM is customizable to fit your style! Personalized dashboards that feel like home? Zoho CRM lets you create fields and dashboards that sync with your team and goals.

Startup Business Tools
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The AgileCRM Dynamo

AgileCRM brings similar perks to the table. This platform is impressive–customization and integrations are on par with Zoho. One differentiator to keep an eye on is pricing. Let’s go ahead and take a closer look. 

1. All-in-One Magic

AgileCRM isn't just a CRM; it's an all-in-one champ. Perfect for businesses of all sizes, it grows with you seamlessly. The best part? It won't break the bank, making it an attractive option for ambitious go-getters. 

2. Integrations That Sync

AgileCRM syncs effortlessly with various applications, it creates a symphony of collaboration in your workflow. Marketing, telephony, you name it – AgileCRM knows the moves.

3. Automation for Champs

Automation is AgileCRM's spotlight moment. Set up automated campaigns, sprinkle some magic on sales processes, and watch customer service interactions unfold seamlessly. The drag-and-drop automation builder is your ticket to improving and maintaining client relations.

4. Customization Needs Met

AgileCRM is all about the customization fiesta. Tailor it to your heart's content with custom fields, automation, and reports. It's like having a CRM wardrobe, tailor-made for your unique style.

Zoho CRM Dashboard
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The Decision Dilemma

Now, the million-dollar question: which one's your CRM champion?

1. Scaling and Integrations Showdown

✔️Zoho CRM: The cool cat for seamless scalability and a dance floor full of integrations.

✔️AgileCRM: The dynamic partner with an all-in-one vibe and a smooth tango with various apps.

2. Automation and Customization Face-Off

✔️Zoho CRM: The hero for advanced automation and a high degree of customization.

✔️AgileCRM: The platform with dynamic automation features and the flexibility to tailor the CRM environment to your whims.

3. Budget Talks

Check out the price tags of both Zoho CRM and AgileCRM. Which one aligns with your budget while delivering the most bang for your buck? 

We want to provide you with the most accurate pricing, so please check the Zoho CRM and AgileCRM websites for the most updated information.

5 Game-Changing Zoho Features
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Before You Go

Choosing between Zoho CRM and AgileCRM is like picking the perfect playlist for a road trip. It all comes down to your vibes and what resonates with your business.

With the right CRM in your corner, you're not just managing relationships; you're creating sustainable success. Whether you lean towards Zoho CRM or AgileCRM, one thing's for sure – your business is on track to rock the CRM stage. 

Did you land on Team Zoho? Schedule your free consultation!

Our friends at Lucent Creative, a woman-owned digital marketing agency, have a few tips for navigating marketing in 2024.

New year, new approach–it’s time to sharpen our content planning game. The days of throwing spaghetti at the wall and hoping it sticks are long gone. In this era of information overload, strategic content planning is the secret sauce for cutting through the noise and capturing your audience's attention. 

So, grab your coffee, and let's embark on a journey into the future of content planning.

SEO Strategy
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Understanding Your Audience: It's Personal

In 2024, it's all about understanding your audience on a personal level. Consumers are craving content that speaks directly to their needs, preferences, and pain points. Start by diving deep into your audience personas – who are they, what keeps them up at night, and how does your content make their lives better?

Leverage data analytics and social listening tools to gain insights into your audience's behavior. What are they clicking on? What are they sharing? Understanding your audience's digital footprint is key to creating content that resonates. Personalization is the name of the game, and the more you know about your audience, the better you can tailor your content to meet their expectations.

Bonus! Master your social media campaign with this blog post.

The Rise of Interactive Content: Engage 

Static content is no longer enough; your audience wants to be a part of the experience. From quizzes and polls to interactive infographics and 360-degree videos, the possibilities are endless. Interactive content keeps your audience engaged and invested in your brand.

Make interactive elements a priority in your 2024 content calendar. Host live Q&A sessions, create polls on social media to gather opinions, etc. The more you can involve your audience in the content creation process, the more connected they'll feel to your brand.

Marketing Data Analytics
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Content Planning: Quality Over Quantity

In the age of information overload, quality trumps quantity. In 2024, it's not about bombarding your audience with a constant stream of content. It’s about creating meaningful, high-quality pieces that add value. Invest time in researching and producing well-crafted content that solves problems, educates, or entertains. Whether it's a blog post, video, or podcast episode, make it worth your audience's time. Consumers are looking for substance and authenticity.

Video Content is Essential in 2024

If video content wasn't at the top of your content planning list before, it should be now. Video content is no longer optional; it's essential for capturing and retaining audience attention. Whether it's short-form content for social media or long-form storytelling on YouTube, video is the medium of choice for many consumers.

Incorporate a variety of video formats into your content strategy. Think about how-to videos, behind-the-scenes glimpses, customer testimonials, and even interactive live streams. Video not only allows you to convey information more dynamically but also helps humanize your brand and establish a deeper connection with your audience.

ChatGPT content writing
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Bonus! Read about optimizing your blog with video in 2024 here.

SEO Still Matters

Search Engine Optimization (SEO) is still a crucial element of content planning in 2024. The way people search may evolve, but the importance of being discoverable on search engines remains. Keep a keen eye on emerging SEO trends, such as the rise of voice search and the continued emphasis on user experience.

Craft content with relevant keywords, but prioritize natural language and readability. Google's algorithms are getting smarter, and they're favoring content that provides a good user experience. Focus on creating content that answers questions, solves problems, and keeps users engaged – this will naturally boost your SEO rankings.

Leveraging AI for Content Insights

Artificial Intelligence (AI) isn't just for sci-fi movies; it's a game-changer in the world of content planning. AI can analyze data, predict trends, and even suggest optimizations for your content strategy.

Explore AI-powered tools for content creation, such as automated writing assistance or image recognition for visual content. AI can help you understand what content is resonating with your audience, predict future trends, and optimize your content strategy for maximum impact. It's like having a digital ally that guides you through the ever-evolving landscape of content creation.

Google Image recognition
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Before You Go

From understanding your audience on a personal level to embracing interactive and high-quality content, the rules of the game are evolving. Video is king, SEO is still relevant, and the power of AI and UGC is undeniable. So, roll up your sleeves, stay agile, and embark on your content odyssey armed with the trends that will shape the narrative in 2024. 

Need a hand with content in 2024? Get in touch with Lucent Creative’s team of marketing professionals.

As we dive into 2024, it's the perfect time to explore the business tools, such as Zoho Features, to propel your business to new heights. If you haven't hopped on the Zoho bandwagon yet, now's the time! You know we are huge fans of Zoho, the all-in-one cloud-based suite, and we’re bringing you yet another helpful blog post to outline exactly why! Zoho offers a slew of features to streamline your operations, enhance collaboration, and boost overall productivity. 

Let's take a closer look at five Zoho platform features that are set to revolutionize the way you do business this year.

Zoho CRM Plus
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Sidenote: Zoho is also leading the way with its humanitarian efforts. What’s not to love? Learn more about their do-good efforts here.

1. Zoho Analytics: Unleash the Power of Data

Data is king (or queen)! Zoho Analytics takes the crown when making sense of your business data. This powerful analytics tool allows you to turn raw data into actionable insights, helping you make informed decisions. The user-friendly interface makes it accessible for everyone, from data wizards to those just dipping their toes into the analytics pool, which let’s be honest, is a lot of business owners. You’re not alone here!

With Zoho Analytics, you can create interactive dashboards and reports that visualize your data in real-time. Whether you're tracking sales trends, monitoring customer behavior, or analyzing marketing campaigns, this tool provides an overview of your business performance. The drag-and-drop interface makes it easy to customize reports to fit your specific needs.

As official Zoho Partners, we know first-hand that it’s an invaluable asset for businesses looking to stay ahead in the new year. 

Zoho Business Analytics
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2. Zoho CRM Plus: Elevate Your Customer Relationships

Customer relationships are the secret sauce that sets successful ventures apart from the rest. Zoho CRM Plus is the ultimate tool to manage and nurture these relationships. This comprehensive customer relationship management (CRM) platform goes beyond the basics, offering a suite of applications designed to enhance every aspect of your customer interactions.

Zoho CRM delivers:

 This means your sales, marketing, and customer support teams can work together seamlessly, providing a cohesive and personalized experience for your customers.

Zoho CRM Plus is your ticket to creating lasting connections that drive business growth.

Zoho CRM Plus
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Keep Reading: Zoho CRM for B2B and B2C

3. Zoho Projects: Simplify Project Management

Zoho Projects is here to throw you a lifeline. This project management tool simplifies the complexities of task management, collaboration, and project tracking (adds to cart).

Zoho Projects brings teams together and facilitates seamless collaboration and communication. The platform offers robust reporting and analytics, allowing you to evaluate project performance and identify areas for improvement. What sets Zoho Projects apart is its flexibility. Zoho Projects adapts to your workflow. The mobile app ensures you can stay connected and manage your projects on the go because let's face it – business doesn't wait for you to be at your desk.

Understatement of the century? 

Zoho Projects for project management
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4. Zoho Books: Master Your Finances

For many entrepreneurs, managing finances can be a daunting task. Enter Zoho Books, your digital accountant and financial advisor rolled into one. This cloud-based accounting software simplifies the complexities of financial management, allowing you to focus on growing your business rather than drowning in spreadsheets. Yes, please!

Zoho Books offers a range of features to streamline your financial processes. The platform covers all aspects of your financial workflow. With automation features, you can reduce the risk of human error and save valuable time. Zoho Books integrates seamlessly with other Zoho applications, creating a unified platform for your business operations. 

This means that your sales data from Zoho CRM and your project expenses from Zoho Projects seamlessly flow into Zoho Books, providing a comprehensive view of your business's financial health.

Manage your finances
5 Game-Changing Zoho Features to Maximize Your Business Potential 39

Read more about Zoho Books here.

5. Zoho Desk: Revolutionize Customer Support

In the era of instant gratification, providing exceptional customer support is non-negotiable. Zoho Desk is a customer support platform that goes beyond traditional ticketing systems, offering a range of features to elevate your customer service game.

With Zoho Desk, you can streamline customer interactions across multiple channels, including email, chat, phone, and social media. The platform's AI-powered features, such as automated ticket assignment and sentiment analysis, ensure that customer issues are addressed promptly and efficiently. The knowledge base feature empowers your customers to find answers on their own, reducing the workload on your support team.

What sets Zoho Desk apart is its focus on collaboration. With features like Team Feed and Blueprint, your support team can collaborate seamlessly, sharing insights and resolving customer issues faster. The platform also provides robust analytics to track key support metrics and identify areas for improvement.

Zoho Desk
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Before You Go

As we navigate the dynamic landscape of business in 2024, staying ahead of the curve is essential. 

The Zoho platform offers a comprehensive solution to streamline your operations, enhance collaboration, and boost productivity. Whether you're a startup looking to establish a strong foundation or an established business aiming for growth, integrating these Zoho features into your workflow could be the game-changer your business needs in the coming year. 

So, what are you waiting for? Book a consultation with our team!

Psst…did you know you can learn all the Zoho features you could ever need in the Zoho Workflow Academy? We wrote all about it because it’s the best! Check out the blog here.

Winter is in the air, and what better way to spend a lazy weekend than by snuggling up with a cozy novel?We’ve included heartwarming romances, thrilling mysteries, and epic fantasies to add to your holiday reading list. So, grab your coziest blanket, and a steaming mug of hot chocolate, and pick a book or two!

Winter Street by Elin Hilderbrand
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"Winter Street" by Elin Hilderbrand


Kelley Quinn is the owner of Nantucket's Winter Street Inn and the proud father of four, all of them grown and living in varying states of disarray. Patrick, the eldest, is a hedge fund manager with a guilty conscience. Kevin, a bartender, is secretly sleeping with a French housekeeper named Isabelle. Ava, a school teacher, is finally dating the perfect guy but can't get him to commit. And Bart, the youngest and only child of Kelley's second marriage to Mitzi, has recently shocked everyone by joining the Marines.

As Christmas approaches, Kelley is looking forward to getting the family together for some quality time at the inn. But when he walks in on Mitzi kissing Santa Claus (or the guy who's playing Santa at the inn's annual party), utter chaos descends. With the three older children each reeling in their own dramas and Bart unreachable in Afghanistan, it might be up to Kelley's ex-wife, nightly news anchor Margaret Quinn, to save Christmas at the Winter Street Inn.

Before the mulled cider is gone, the delightfully dysfunctional Quinn family will survive a love triangle, an unplanned pregnancy, a federal crime, a small house fire, many shots of whiskey, and endless rounds of Christmas caroling, in this heart-warming novel about coming home for the holidays.

Buy it Now!

The Snowman by Jo Nesbo
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"The Snowman" by Jo Nesbo

Thriller & Suspense

One night, after the first snowfall of the year, a boy named Jonas wakes up and discovers that his mother has disappeared. Only one trace of her remains: a pink scarf, his Christmas gift to her, now worn by the snowman that inexplicably appeared in their yard earlier that day. Inspector Harry Hole suspects a link between the missing woman and a suspicious letter he’s received.

The case deepens when a pattern emerges: over the past decade, eleven women have vanished—all on the day of the first snow. But this is a killer who makes his own rules ... and he’ll break his pattern just to keep the game interesting, as he draws Harry ever closer into his twisted web. With brilliantly realized characters and hair-raising suspense, international bestselling author Jo Nesbø presents his most chilling case yet—one that will test Harry Hole to the very limits of his sanity.

Grab This Thriller!

Winter Solstice by Rosamunde Pilcher
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"Winter Solstice" by Rosamunde Pilcher

General Fiction

Elfrida Phipps, once of London’s stage, moved to the English village of Dibton in hopes of making a new life for herself. Gradually she settled into the comfortable familiarity of village life―shopkeepers knowing her tastes, neighbors calling her by name―still she finds herself lonely.

Oscar Blundell gave up his life as a musician in order to marry Gloria. They have a beautiful daughter, Francesca, and it is only because of their little girl that Oscar views his sacrificed career as worthwhile.

Carrie returns from Austria at the end of an ill-fated affair with a married man to find her mother and sister sharing a home and squabbling endlessly. With Christmas approaching, Carrie agrees to look after her sister's awkward and quiet teenage daughter, Lucy, so that her mother might enjoy a romantic fling in America.

Sam Howard is trying to pull his life back together after his wife has left him for another. He is without a home and without roots, all he has is his job. Business takes him to northern Scotland, where he falls in love with the lush, craggy landscape and sets his sights on a house.

It is the strange rippling effects of a tragedy that will bring these five characters together in a large, neglected estate house near the Scottish fishing town of Creagan.

Get It Now!

Let It Snow by John Green, Maureen Johnson, and Lauren Myracle
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"Let It Snow" by John Green, Maureen Johnson, and Lauren Myracle

General Fiction

Three interconnected stories from three bestselling authors: John Green (Paper Towns, The Fault in our Stars), Maureen Johnson (The Name of the Star), and Lauren Myracle (The Internet Girls series).

A Christmas Eve snowstorm transforms one small town into a romantic haven, the kind you see only in movies. Well, kinda. After all, a cold and wet hike from a stranded train through the middle of nowhere would not normally end with a delicious kiss from a charming stranger.

No one would think that a trip to the Waffle House through four feet of snow would lead to love with an old friend. Or that the way back to true love begins with a painfully early morning shift at Starbucks. Thanks to three of today’s bestselling teen authors—John Green, Maureen Johnson, and Lauren Myracle—the magic of the holidays shines on these hilarious and charming interconnected tales of love, romance, and breathtaking kisses.

This collaborative novel brings together three talented authors to create a trio of interconnected stories set in a small town during a snowstorm. "Let It Snow" is a delightful blend of romance, humor, and holiday spirit, making it a perfect pick for a cozy winter evening.

Buy Let it Snow!

The Bear and the Nightingale by Katherine Arden
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"The Bear and the Nightingale" by Katherine Arden


At the edge of the Russian wilderness, winter lasts most of the year and the snowdrifts grow taller than houses. But Vasilisa doesn't mind—she spends the winter nights huddled around the embers of a fire with her beloved siblings, listening to her nurse's fairy tales. Above all, she loves the chilling story of Frost, the blue-eyed winter demon, who appears in the frigid night to claim unwary souls. Wise Russians fear him, her nurse says, and honor the spirits of house and yard and forest that protect their homes from evil.

After Vasilisa's mother dies, her father goes to Moscow and brings home a new wife. Fiercely devout, and city-bred, Vasilisa's new stepmother forbids her family from honoring the household spirits. The family acquiesces, but Vasilisa is frightened, sensing that more hinges upon their rituals than anyone knows.

And indeed, crops begin to fail, evil creatures of the forest creep nearer, and misfortune stalks the village. All the while, Vasilisa's stepmother grows ever harsher in her determination to groom her rebellious stepdaughter for either marriage or confinement in a convent.

As danger circles, Vasilisa must defy even the people she loves and call on dangerous gifts she has long concealed—this, in order to protect her family from a threat that seems to have stepped from her nurse's most frightening tales.

Escape Into This Book.

The Snow Child by Eowyn Ivey Alaska, 1920: a brutal place to homestead, and especially tough for recent arrivals Jack and Mabel.
Our Favourite Holiday Reading List 54

"The Snow Child" by Eowyn Ivey

General Fiction

Alaska, 1920: a brutal place to homestead, and especially tough for recent arrivals Jack and Mabel. Childless, they are drifting apart -- he breaking under the weight of the work of the farm; she crumbling from loneliness and despair. In a moment of levity during the season's first snowfall, they build a child out of snow. The next morning the snow child is gone -- but they glimpse a young, blonde-haired girl running through the trees.

This little girl, who calls herself Faina, seems to be a child of the woods. She hunts with a red fox at her side, skims lightly across the snow, and somehow survives alone in the Alaskan wilderness. As Jack and Mabel struggle to understand this child who could have stepped from the pages of a fairy tale, they come to love her as their own daughter. But in this beautiful, violent place things are rarely as they appear, and what they eventually learn about Faina will transform all of them.

Get It Now!

Holidays on Ice collects six of David Sedaris
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"Holidays on Ice" by David Sedaris

Humor and Satire 

Holidays on Ice collects six of David Sedaris's most profound Christmas stories into one slender volume perfect for use as a last-minute coaster or ice scraper. This drinking man's companion can be enjoyed by the warmth of a raging fire, the glow of a brilliantly decorated tree, or even in the backseat of a van or police car. It should be read with your eyes, felt with your heart, and heard only when spoken to. It should, in short, behave much like a book. And, oh, what a book it is!

Grab This Hilarious Read!

Cozy Winter Novels to Add to Reading List This Holiday Season
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These winter novels range from heartwarming family dramas to chilling mysteries and fantasy. We’ll leave you to read now. Our team hopes you have an amazing holiday season! 

Happy reading!

Have any questions? Contact us!

The holidays are just around the corner which means it’s time to deck the halls and… wrap up the fiscal year. One of these things is more exciting than the other. We’ll let you decide which. Although this time is stressful for businesses, it’s also an exciting opportunity to tie off loose ends and look forward to the coming year.  We are here to help you navigate the significance of the fiscal year-end and provide practical strategies to keep stress low. 

After all, there are holiday parties to attend!

The fiscal year-end serves as a checkpoint for businesses
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The Importance of Fiscal Year-End

The fiscal year-end serves as a checkpoint for businesses to evaluate their financial performance, make informed decisions, and set the stage for the coming year. It is more than just a routine accounting task; it is an opportunity for reflection, analysis, and planning. Here are some key reasons why the fiscal year end is so important:

Financial Analysis

Businesses use this time to review their financial statements, including the income, balance, and cash flow statements. This assessment provides a comprehensive understanding of the company's financial health and performance.

Tax Compliance and Planning

The fiscal year-end is closely tied to tax deadlines. Organizations need to ensure that they have met all tax obligations, taken advantage of available tax credits, and implemented effective tax planning strategies to optimize their financial position.

Budgeting and Planning

As businesses move into the new fiscal year, they often revise and establish budgets based on the insights gained from the previous year's performance. This process involves setting financial goals, allocating resources, and aligning strategies to achieve organizational objectives.

Audit Preparation

For publicly traded companies and those subject to regulatory requirements, the fiscal year end is a prelude to audits. Timely and accurate financial reporting is crucial for a smooth audit process and stakeholder transparency.

Analyze your revenue, expenses, and profits. Identify areas of strength and weakness.
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Strategies for a Successful Fiscal Year-End

Now that we understand the significance of the fiscal year-end, let's pour some (spiked) punch and learn some practical strategies to bring to the table:

Conduct a Comprehensive Financial Review

How did your business do this year? Start by conducting a thorough review of your financial statements. Analyze your revenue, expenses, and profits. Identify areas of strength and weakness. This analysis forms the foundation for informed decision-making in the coming year.

Tax Planning and Compliance

Work closely with your accounting team or tax professionals to ensure compliance with all tax obligations. Leverage available tax credits and deductions to minimize your tax liability. Consider making strategic investments or expenditures that can positively impact your tax position. If you’ve ever seen the episode of The Office where Michael Scott has a surplus to spend by the end of the day, you know this is your chance to buy a new copier or office chairs.

Review and Update Budgets

Was your budget effective this year? Evaluate your current budget against actual performance. Identify any significant variances and understand the reasons behind them. Use this information to update and refine your budgets for the upcoming fiscal year, aligning them with your strategic goals.

Cash Flow Management

Assess your cash flow position and develop strategies to maintain a healthy balance Consider negotiating payment terms with vendors and suppliers. Look for other opportunities to save your organization money and improve current agreements. Effective cash flow management is essential for sustained business operations.

Inventory Management

For businesses with inventory, the fiscal year end is an ideal time to assess stock levels, identify slow-moving items, and make adjustments to inventory management strategies. This can help optimize working capital. Take a look at every cost in the supply chain—everything from packaging to shipping. What are the areas you can save while also maintaining or increasing profit margins?

Businesses use this time to review their financial statements
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Employee Benefit Reviews

Review employee benefit programs, including health insurance, retirement plans, and other perks. Evaluate the cost-effectiveness of these benefits. Because employee benefits are so vital for retention, we recommend prioritizing this area of business. Minimizing coverage will likely negatively affect your applicant pool.

Prepare for Audits

If your organization is subject to audits, start preparing well in advance. Ensure that your financial records are accurate, organized, and readily accessible. Being proactive with audits minimizes your team’s stress and your likelihood of passing with flying colors. Cheers to that!

Wrapping Up

The fiscal year-end is a pain, but it’s also something your team can tackle with intention. By adopting a strategic approach to financial review, tax planning, budgeting, and overall fiscal management, organizations can position themselves for success in the coming year. Embrace this time as a chance to learn and plan for a successful future. Finish early and have more time to dedicate to a Secret Santa gift exchange!

Ready to Optimize Daily Operations with Snazzy Integrations? Book a free consultation now!

Blog posts aren’t obsolete. If so, then we’d be wasting our time writing this and you would be wasting your time reading it, right? Writing blog posts are a great way to increase website traffic, generate leads, and showcase your expertise. Readers also get a closer look at your brand and learn to trust your validity as a service provider or eCommerce store. Of course, not all blog posts are well-written and won’t perform well in a search engine. We teamed up with our partners over at Lucent Creative, a woman-owned digital marketing agency, to bring you the best tips on writing blog posts that convert. 

We asked Lucent Creative’s copywriter and content writer Nikki for more insight on the five mistakes to avoid when writing blog posts.

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Don’t Write for the Masses

Just because your blog post covers a wide subject doesn’t mean it will pique the interests of a wider audience. Know your ideal reader, or target audience, and create content exclusively for them. 

Nikki shared, “It’s tempting to take a trending topic and write broadly about it. If anything, you imagine it would rank well in search engines since it’s a popular subject. The truth is, that you always want to optimize your writing for your ideal customer. There are a lot of books out there, but authors choose a genre, then a sub-genre, and then continue to specify down to the demographic they’re writing for. The same is true for writing blog posts.

Know your audience and know them incredibly well. It affects the language you use when writing, how you speak to their needs, and of course, how successfully your blog performs once it’s out in the world.”

Here are some quick tips on staying focused when writing blog posts for your specific audience:

Don’t Neglect Alt Text

Utilize Alt text on photos and other visuals in your post. It’s not only helpful for SEO optimization but is also considerate of your readers who may be visually impaired. 

“The trick with alt text is to keep it concise. Bring out the most vital aspects of the photo with as few words as possible. Thankfully, many stock photo sites have already provided alt text for you.”, Nikki says.

The example below shows that Pexels, a stock photo and video site, provides alt text in the URL. Nikki adds, “Make sure you look at the URL or texts provided by these sites so you can optimize them for your blog. Some photos may have alt text that is too general.”

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Don’t Forget to Format

“Formatting is one of the biggest mistakes people make in their blog posts. Attention spans are short and you want your audience to get the most from your writing at a glance.”

Nikki gave us formatting tips to make the most of our blog reach:

The ideal blog post will be easy to read. Formatting is one of the most important aspects of a blog that performs well.

Don’t Miss Out on Multiple CTAs

A call to action is crucial in creating a blog that generates leads. A confused audience won’t take the intended next steps unless you show them how. 

Here are a few examples of commonly used CTAs:

“Make sure your CTA matches your blog topic. When writing blog posts, it’s also important to link your CTA to the appropriate page. If your blog is educating the audience on your newest app feature and your CTA is “Download Now”, but the CTA button is linked to the “About Us” page then that complicates the reader’s journey. Your audience will bail if the CTA isn’t seamless.”, Nikki instructs.

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Don’t Forget to Backlink

This one is huge. Include backlinks in your posts to relative information you have created in the past. Woggle does this often to optimize our posts.

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Internal backlinks have multiple perks, including:

Take a moment to think through your current blog content. Are the posts optimized with internal backlinks? It’s an easy fix and we recommend taking time to implement links in your content.

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Before You Go

If your team needs a hand optimizing current content or writing blog posts that convert, get in touch with Lucent Creative’s team.

Nikki wraps up our interview with one last gem:

“Helping business owners connect with their audiences is one of my favorite aspects of my job. They have worked hard to build something their passionate about and they deserve to foster the leads they deserve. I get it–writing blog posts is one of those business tasks people don’t necessarily look forward to or enjoy. Thankfully, I love what I do and Kendall’s team is always happy to help.”

Let's optimize your CRM for pumpkin spice latte season in 6 easy steps. You read that right. We figure if there can be pumpkin spice everything (including toilet paper!) then we can #PSL your business operations.

Systems can be boring—like lukewarm gas station black coffee in a styrofoam cup boring–but your business can spice things up with customization. Even #PSL season allows for personalization with at least nine versions of milk. However, we hate to break it to you—Starbucks will forever spell your name wrong. Let’s have a bit of fun (‘tis the season) and grab eight ingredients to optimize your CRM.

We’ll wait here while you grab your #PSL.

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Zoho CRM: Pumpkin

Like any #PSL, we’re going to start with the main ingredient—pumpkin, or in this case Zoho CRM. Starting with the primary foundation will equip your business to build its backend from the ground up. Woggle is, no doubt, a fan of Zoho CRM. Its robust capabilities for customization and integrations are beyond impressive. It’s every bit of an all-in-one client management system. 

Zoho’s marketing team says it best. 

With Zoho CRM you can optimize your CRM, harness the power of omni-channel presence, segmentation, KPIs, predictive intelligence, and more to deliver personalized experiences that breed customer loyalty.

Zoho CRM allows your team to automate:

…and so much more!

Imagine the time and resources your team could save with most of your daily operations on total automation! Zoho CRM equips teams to focus more energy on the people they serve rather than the boring, mundane aspects of business. Even the most epic CRM is only as good as your efforts to customize it. 

Just like a hot cup of plain pumpkin isn’t too great, Zoho One isn’t as useful without a little spice! 

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Add Your Own Fields: Cinnamon

What’s a #PSL without some cinnamon? Gross.

Zoho One puts you in the driver’s seat with complete autonomy on customization. One of the ways to optimize your CRM is by adding a dash of cinnamon (aka customized fields). Take DIY to the next level for your team by adding fully personalized fields for your business needs. 

Woggle Consulting Zoho CRM System
Image reads ‘Everyday operations just got smoother’. Granular Customization plus Extensible Development equals Efficient Management

You can even build custom mobile apps to run your business beyond the desktop! Drag and drop design makes customizing fields fast and easy. Get on board with a platform that grows with your business—Zoho’s CRM is easily adaptable and customizable at every stage of your journey.

Get Zoho One.

Customize Workflows: Nutmeg

Woggle Consulting Zoho CRM Software
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Is your workflow…well, flowing? 

A pinch of nutmeg in a #PSL makes a huge difference.

Enter Zoho CRM’s workflows.

Here are just a few of the perks your team can glean from Zoho’s workflow perks:

❌Avoid ❌ 

✅ Gain ✅

Custom Functions: Cloves

Customization is the name of the game. Zoho CRM allows your team to create your platform on how you work. That means you personalize everything the way you need it and ditch anything that doesn’t serve your team in daily operations. Hear it straight from Zoho’s developers:

Zoho's configurations and customizations help you adapt your CRM to the way your team works. Control how information passes through your pipeline with custom modules, fields, and buttons. Optimize your CRM by picking and choosing the features you need most with native and third-party apps available through the Zoho Marketplace.

Customize what matters most:

Get Started for Free.

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Client Scripts: Ginger

Now, this is a winning feature! Zoho allows your team to develop custom scripts to automate the routine CRM tasks that your organization performs most often and help your sales team focus on their most critical tasks. Client scripts are the ginger to our latte—something you didn’t think you needed, but it makes all the difference. This “pinch of ginger” allows your team to cater to client needs from the get-go.

Even better, your team doesn’t risk data security!

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Canvas Views: Allspice

Design the CRM of your dreams with Canvas Studio! Zoho goes the extra mile with its fully customizable design options. Ditch a boring database and adopt a clean, easy-to-use platform that engages users and equips you to stay organized. Design experience isn’t necessary! In fact, the drag-and-drop studio makes customization easy! 

Woggle Consulting CRM Meaning
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View design examples here

Before You Go Optimize Your CRM

Thanks “a latte” for reading this post. We’re excited to help you explore the capabilities of how you can easily optimize your CRM with Zoho CRM. Get in touch with our team to schedule a free consultation.

Is tech enabling your business or getting in the way? There are so many SaaS and CRM platforms to choose from. On top of that, there are email and SMS marketing, social media, HR, and payroll platforms. All of these business tools are necessary to generate leads, see a healthy ROI, and build a business for sustainability. What is in your tech stack—the sum of all the platforms your business uses in daily operations? The most important aspect of any Tech Stack is ensuring your chosen platforms communicate with each other. 

ICE-ing, a fancy little acronym will help your team leverage your tech platforms for premium efficiency. 

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What is ICE?

When we talk about ICE-ing your tech stack, we’re focusing on Integration, Customization, and Expandability. 

We’ve provided a “premium efficiency” handy checklist for you below.

Let’s break that down (ICE, ICE Baby….no?).


Here are the main questions to answer when it comes to your tech stack and integration.

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The Problem

The issue with the lack of integration isn’t a straightforward simple answer. In fact, the absence of a solid integration plan is costing your business money, your team time, and potential efficiency. 

The Solution

Ensure your company is running smoothly with ultimate integration and sustainable efficiency with a platform that can do multiple jobs. For example, view your tech as a new hire in the company. You likely wouldn’t hire one HR Director to conduct interviews and another to conduct paperwork for new hires. The same person would cover both responsibilities. Spreading your tech stack thin without integration in mind is like hiring for multiple positions when you don’t need to. 

Zoho is a SaaS company that covers a lot of ground! Zoho Flow allows you to tie your apps together with a nice, efficient bow.  The platform is phenomenal! Integrate your other daily operations apps like Slack, Gmail, Asana, Creator, and, of course, other Zoho applications!

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So, what should you keep in mind when it comes to customization? We’ve got the info!:

The Problem

Every business is different, meaning your business and team need customizable options within SaaS platforms. Each department needs a customizable workflow, communication, etc. Unfortunately, many software companies are a “one size fits all” and charge extra for each customization. It’s vital to search for the most cost-effective and efficient option for your team’s needs.

The Solution

Create workflows, reminders, and store vital client information in a way that works best for your team. Zoho CRM makes teamwork easy with its customization and interface. Its state-of-the-art customization options make running a small team of five to a large team of 100+ easier. One of the best aspects of Zoho CRM is the pricing—no hidden fees or costs for customizing the platform to be the way you need it. 


Every business operates to grow and expand. Is your current tech stack up for the job?

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The Problem

Dropping the ball with leads is easy to do when your tech stack isn’t ICE’d. To expand your business, your team needs to be on top of their game when it comes to leads and building rapport with potential customers. 

The Solution

Zoho CRM is the perfect example of a user-friendly and customizable platform. Build strong customer relationships and team morale with Zoho CRM. It does the heavy lifting while your team focuses on what matters most—customers. Create triggered workflows where you never forget to follow up on what’s most important—a customer’s questions or concerns. Zoho CRM makes it easy to scale your business on (near) autopilot.

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Before You Go

As official Zoho partners, our Zoho support team is next-level. We can help you with any hiccups, if any, your team encounters. We also provide Zoho integration services to keep your business up and running while we work behind the scenes.

Book your free consultation today

What’s better than an epic SaaS company? A SaaS Company that prioritizes its employees and pays it forward with future generations in mind.

If you’ve been around here for a hot minute, you know our team at Woggle is ‘Team Zoho’ all the way. We can’t say enough about the platform’s incredible versatility and perks. We’re also Zoho Partners–we’re equipped to help business owners like you transition from your existing platform to Zoho. Our favorite SaaS company also does a fantastic job of looking into the future and building grassroots opportunities for talent.

Today, we’re bragging about Zoho’s humanitarian and environmental efforts; giving you even more reason to choose their platform for your business needs.

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Zoho’s Austin Headquarters (on a Farm)?

When you think of a software company, you probably don’t think of employees working from a fully functioning farm. Zoho purchased 360 acres to build its new headquarters in Austin, Texas. Shortly after purchasing the land, Zoho had a change of heart. Rather than build another modern highrise headquarters, they decided to create a farm. The timing was serendipitous. Shortly after the decision to start the farm, the COVID-19 pandemic hit the United States. 

The rural project has been an incredible success—giving Zoho employees solace in the outdoors, access to the fresh fruit and vegetables they have grown, and a refreshing respite from skyscrapers and city noise. 

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One benefit of the farm is Zoho employees are bonding through their experimental farming projects. It’s an opportunity to tap into creativity and real-time problem-solving. Mickey Stanley, Zoho’s head of PR content, says, "The metaphor of the farm is to break down the silos, right? So we couldn't just compartmentalize all the different produce. What we want is this kind of loose learning process where everything isn't overly manicured and everything is kind of growing into each other. And we see what works."

Stanley shares another perk of Zoho’s unconventional farming workplace—the interpersonal interactions between the team members, “You go into an office and it's the same people in your section of the office that you see and talk to. But here, somebody could walk in and sit down next to you and be doing their work and you have the ability to make a new relationship with a coworker that you wouldn't otherwise."

We don’t know about you, but walking out to pick fresh fruit on a lunch break sounds amazing. That has been amazing for morale! Zoho’s farm isn’t its only innovative idea. As a matter of fact, Zoho is paying it forward in numerous incredible ways!

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Zoho’s Humanitarian Efforts 

Zoho has taken its streak of genius and run with it, creating rural offices at other Zoho locations; including India, Mexico, Japan, and Canada. Zoho’s vision with these rural offices is to make opportunities accessible to talented individuals who may not otherwise be candidates for jobs in tech due to their location. Zoho decided to infiltrate the areas where the talent lies—setting up shop in rural villages and employing locals. 

Zoho’s humanitarian efforts bring opportunities to people in small towns and villages. The additional benefit is that the current workforce issues of inflation, long commutes, and general life/work imbalances are alleviated.

The beauty of Zoho is its focus on creating a better world for its users and employees. Their initiatives don’t stop at the farm outside of Austin, Texas, or creating opportunities in rural villages around the world. The SaaS company also provides subscription relief to businesses impacted by natural disasters. Their eco-friendly reach is also impressive—they build solar farms that offset our carbon footprint.

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Before You Go

Zoho is impressive in its own right when it comes to its technology and incredible offers for businesses like Woggle Consulting. Add the humanitarian and eco-conscious efforts and it’s a company that’s worth supporting. 

Book a free consultation to chat about Zoho. Our friendly team is happy to help answer your questions!

Get to know Zoho’s incredible assets by reading more of our blog posts: