What is ECommerce?

What is ECommerce?

As businesses rapidly gravitate to the online space, you’ve likely heard the word “Ecommerce” thrown around, even in casual conversation. 

In fact, if you’ve just Googled “What is ECommerce?” under the table on a first date so you can keep the conversation going, we’ve got your back.

Customer on online ecommerce shop
"ECommerce is basically an online shop."

Our friends at Shopify put it simply. “Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.”

So, ECommerce is basically an online shop.

There are pretty important nuggets of wisdom you will want to know before you jump headfirst into an ECommerce business. For starters, you’ll want to know how to succeed.

How to Succeed as an ECommerce Business

There are a lot of moving parts to ensure any business’ success, but an ECommerce business has its unique needs.

The success of an ECommerce business is heavily reliant on a fully optimized website. After all, the website is the storefront, customer support, and cashier of an ECommerce setup. There are key elements that an ECommerce website must have that go beyond impressive product photos. 

To succeed as an ECommerce business, your website needs to be:

Shopify is really the one-stop-shop (see what we did there?) for ECommerce entrepreneurs. Not only does Shopify check off every item listed above, but they make marketing your business effortless right from the app! You can also utilize other sales channels like Walmart Marketplace, eBay, Facebook, and Instagram with Shopify. If you’re wanting to test the waters, let us know here and we’ll sign you up for a free 14-day trial. 

How to Market Your ECommerce Business

There are so many ways to market an ECommerce business. So many, in fact, that you may feel overwhelmed on where you should start. Marketing trends are always ebbing and flowing as algorithms change. At Woggle, we’re all about empowering you with resources and automation so you can keep it simple. ECommerce businesses don’t market themselves, but Shopify can do the heavy lifting for you. Here’s how.

Email Marketing

Email marketing is still effective! Yes, even in the world of social media. It turns out that people still want to hear from businesses in their inbox. The proof is in the stats. 

Shopify knows the proof is in the pudding (do people still say that?). That’s why they offer email marketing capabilities right in the app. ECommerce businesses can utilize pre-made templates to cut down on time. An added bonus is that you don’t have to hire a designer. Once you have customized your template, Shopify allows you to:

  1. Choose your recipients (this is great for creating VIP programs, etc.)
  2. Send up to 2,500 emails to customers per month for free!
  3. See the analytics of your email performance and pivot to increase conversions.

Business Chat

This Shopify marketing feature is one of our favorites. Chatbots are an amazing tool for an ECommerce business to have. They elevate the customer experience by making product recommendations, lending a hand with FAQs, and offering discount codes in real-time.

Are you convinced yet that business chat is the way forward? Like email marketing, Shopify allows customization to your chat and shows you how it is performing in analytics. You can also integrate your chat into Facebook Messenger and other messaging apps. Shopify works seamlessly across various platforms so you don’t have to. 

Ads

ECommerce businesses rely on ads to get their products front and center. Knowing where to start or even how to start an ad campaign can be a headache. The tricky thing about ads for most ECommerce businesses is figuring out where to advertise. Shopify takes the guesswork out of ads by setting you up for success in their platform. 

Being able to advertise, sell, offer customer support, and market from one platform is invaluable to ECommerce business owners. Shopify offers impressive perks when it comes to advertising your products. 

Getting Started

Our Woggle team has seen Shopify in action and it’s transforming Ecommerce businesses by increasing their ROI, improving the customer experience, and helping their ads be seen by their ideal customer.

Remember, we can sign you up for a free 14 day trial with Shopify if you’re not ready to commit and want to take it for a test drive.


Woggle is a huge fan of making business simple, and we’re equally as passionate about seeing your business grow! Reach out today, together we'll get everything sorted!

-Off you go! Your horizon awaits.

Remote Working

We’ve known that remote work has been on the horizon for a while, but the COVID-19 pandemic gave everyone a hard shove into the work-from-home lifestyle. Now that we’re starting to recover a bit, it’s clear that many employees want to stay home, and businesses want to avoid the hefty costs of keeping offices open.

Even if moving your staff to full-time remote work isn’t on the table, having a remote work software suite can deliver massive payoffs. Take a second and think of the companies that were “remote ready" in March 2020. Some companies only had to flip the metaphorical switch and send out a mass email telling staff to stay home.

Choose Flexible Tech  

Remote work offers a unique combination of benefits including raised morale and higher retention rates. So why didn't we all welcome remote work sooner? Companies reasonably were worried that working from home would come with security issues, kill collaboration, and cause communication struggles. In comes tech to solve the working world’s problems.

Now, there’s the issue of being overwhelmed with different tech tools and software that claim to be the key to making remote work, well, work. There cannot be one solution. But there are software suites that offer an array of tools and systems to keep your teams running.

We’re pretty lucky that Zoho has an entirely cloud-based remote system that ensures your team can always access the information and systems they need to get things done. You know, as long as they have internet access.

Zoho knows that you have concerns too. Yeah, your employees can get the information they need, but are they really going to work? Seamless reporting helps leaders know that teams are on track with sales goals and other performance metrics.  

Worried about choosing the right combination of Zoho systems? Take a breath because Zoho already solved that problem. Zoho Remotely allows your office to function from anywhere with a winning combination of their best remote work apps.

Zoho keeps going. They connect with nearly all the other apps you need to keep your team working, such as:

  • Lucidchart
  • Asana
  • Google Drive
  • Trello
  • Slack
  • WordPress
  • Twitter
  • Gmail
  • And more.

If you have apps that you already love, chances are you can integrate them with Zoho while cleaning out the apps and processes that are weighing you down.

Enable Your Employees, Support Your Business

Because of built-in analytics, Zoho CRM can measure and manage metrics across all of your business operations. Give your sales team powerful tools with one clear path for customer handling in the CRM. Automate escalations to protect customers and support staff while standardizing approval systems to reduce bottlenecks.

Meanwhile, leaders can use customizable dashboards to track team progress, who is landing the most sales, and which campaigns have the most leads.

Need More Than a CRM? We Thought You Might.  

Remote work software solutions often focus on the CRM to protect the customers' best interest. But, what about everyone else? Don't worry. Zoho has over 45 applications in their suite, and unlike other unnamed software providers, these applications actually integrate beautifully. It's the software suite with apps that know how to work as a team.

So, what do you need to know about Zoho and its many apps?

It doesn't matter if your top talent wants to move across the country or if you need to work while you're on the go. Leaders and staff can collaborate and crush it without being in the same physical space.   

Interested in setting up your company for remote working?  We'd love to chat with you.  

Schedule a Free Consultation today!  

-Off you go! Your horizon awaits.

Why Telephony?

How often have you silenced a phone call from a bogus phone number? Or felt the irritation of hanging up after answering a call to get a voice recording or complete silence? Remember the days when you could slam a phone onto a receiver? 

“Hailing frequencies open, sir.” 

Now our phone frustrations just build-up, and it’s caused a huge issue for businesses. People today don’t want to answer calls, and they abandon calls quickly even if they dialed in!

The common reason behind this is that people simply aren’t willing to wait to speak with a real person. On the other side of the phone, or headset, an employee is trying to do their job. Employees struggle to reach people or access information quickly enough to reduce the chance of a dropped call. It even happens in the office - one ring and then *click* before you can even pick up the phone! 

Telephony is the starting point to resolving these issues. 

What is Telephony?

The stuffy answer is, Telephony is a business service which facilitates electronic communication transmissions. But Lieutenant Commander Uhura would put it simply as, “Hailing frequencies open, sir.” 

For businesses, implementing a telephony cloud-based phone system can enable you to access high-quality:

All that sounds great, but let’s talk about the big-ticket item. With a telephony system, you can promise customers a reliable contact center. 

How Do Telephony Cloud-Based Phone Systems Work?

Using a Telephony system means you can call people right from your computer, and everything happens through a cloud-based service. It’s safe, secure, reliable, and always convenient - that’s why we like it, anyway. 

But there are bonuses to calling from your computer that can make your day-to-day life easier. Who would say no to that? You can integrate a telephony system with your CRM. Imagine a world where customer service agents know who is calling before they take the call. Except that’s not even the end of it, the agent receives a link and the matching record in the CRM, so they have all the customer’s history of interactions and more. 

Use Telephony Tech to Collaborate from Anywhere

At Woggle Consulting, our favorite telephony tech is RingCentral. They’re one of the top telephony options available, whether you’re making calls down the block or across international borders. They focus on bringing together teams and improving customer communications. 

Our staff help businesses optimize, maximize, and scale with business solutions, and telephony does just that. It’s secure, often has hundreds of available integrations, and is easily scalable, unlike phone service solutions of the past. 

-Off you go! Your horizon awaits.